V.O. Muzic is building an impressive following, and he’s doing so by being as creative as he is raw-talented. The Salt Lake City, UT native made noise with “Loud”, a recently released special single you can hear at soundcloud.com/vomuzic/loud; its eye-catching, psychedelic artwork created by artist Vinnie Cassius is just as audible as the music. “The cover represents an example of the law of conservation of
energy,” V.O. Muzic says. “The energy I was putting out on the track transferred perfectly onto the cover art.”
You can also hear and feel V.O. Muzic’s energy on his two current LPs ‘Sunday Morning Sessions,Monday Night Confessions’ and ‘Night L.I.F.E.’. His next release, ‘After Party’, slated for release this summer, is sure to further the reach of his Rude Boy Muzic movement.
CONCRETE caught up with V.O. Muzic for this exclusive interview.
CONCRETE: V.O. Muzic, you’re amassing a following. And more and more people are becoming curious about who you are and what you’re making songs about. Why should people be listening to your music?
V.O. Muzic: Because people complain too much. People complain about artists not being genuine, not trying to push their levels of creativity, or just overall not inspiring them to do anything. And while they complain I’m waving in their windows with the music they’ve been asking for. I just have to get you to push play.
CONCRETE: Very true. I feel that, totally. Tell us your favorite song by another artist. Now tell us how that influenced your favorite song by you.
V.O. Muzic: Everybody who knows me personally knows that I don’t listen to a lot of music. Weird, right?
CONCRETE: We can understand how some would find that weird.
V.O. Muzic: But the music I listen to, I listen to it because it moves me, whether through inspiration or ignorantly. But one song that made me feel something as an artist that 99% of songs don’t make me feel, was “From the Heart Pt 2” by Kendrick Lamar. The feeling was me wanting to quit. It was like playing basketball at the local [recreation] center, and then a NBA player walks in and starts going off to
the point that you’d rather step off the court and just learn and observe.
CONCRETE: V.O. Muzic, you’re carving your own “NBA path” into hip-hop. Explain the philosophy of your Rude Boy Muzic brand to us.
V.O. Muzic: The Rude Boy Muzic brand is both a story of my personal creative journey, but also creating a culture of free music and expression, that’s not afraid to challenge the system and our conditioned way of thinking that robs us of our personal freedom.
CONCRETE: Are you really a “rude boy”?
V.O. Muzic: I am me, that’s all I can be. But I am a combination of different ideologies and philosophies. Even though the Rude Boy has a historical context dating back to the 1960’s, but in 2016 the rude boy spirit lives on through artists like myself and my team.
CONCRETE: What’s the most engaging quality about your rhymes?
V.O. Muzic: I think the most engaging quality about the music I write is that it is always honest. When you aren’t focused on impressing anybody or keeping up an image, you are able to speak to the vulnerable parts of everyone’s humanity. That’s what music is all about. But somewhere that was lost.
CONCRETE: Something unique about you is that you have clean and explicit songs in your catalog. How do you decide what songs to use and not to use profanity?
V.O. Muzic: This is a reoccurring theme but I just want to be me always. So if I’m writing down my thoughts and expressions, if I feel like a word feels both natural in the context of the song and the audience I’m talking to, I’m going to say it. Sorry, Mom. |